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While both firms make Swiss luxury watches – LVMH owns TAG Heuer, Bulgari, Hublot, and Zenith – this deal is decidedly about jewelry. Jewelry accounted for 92% of Tiffany’s total sales replica Richard Mille rm 25 of $4.44 billion last year. LVMH, with its 75 brands and 4,590 stores, is the world leader in so-called soft luxury products. The Tiffany takeover marks a bold bid by LVMH Group founder replica Richard Mille rm 07 and Chairman Bernard Arnault to bolster LVMH’s presence in hard luxury.