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The watch release was the “official merger” of hip-hop and luxury, a feat that current AP CEO François Bennahmias is certainly replica Richard Mille rm 27 proud of. “There was a before and an after,” Bennahmias says of the watch. “Not only for the world of AP, not only for the world replica panerai orologi of watchmaking, but for the world of luxury.” Jay Z’s collaboration with the brand came to represent the overall forward-thinking attitude of Bennahmias’ AP and was an astute prophecy of what the luxury would eventually become aligned with.